AFRICAN FABRIC SOUL – The Story Behind the Brand

AFFASO is a young brand, founded in the Netherlands, with international allure and ambitions. A unique fashion brand with a very colourful soul. AFFASO is for people who want to wear and express something special.

Our inspiration comes from our archive of African wax prints. Wax resist printing and dyeing on cotton cloth evolved from the Indonesian hand-made batik style. The manufacturing process produces random resist effects giving each design an attractive and unique appearance.

Every design comes with a message, a story – a narrative that is both exotic and contemporary. The designs and their stories are a cultural heritage that has been passed down through generations and we passionately believe that this legacy should be preserved and presented to a global audience. Today, AFFASO is using new digital techniques to bring these historic wax prints back to life. We started with men’s shirts, and will soon introduce other products, for both men and women.

AFFASO has an artistic look and a traditional feel. We use comfortable fabrics and materials; our products are made with great care. We strive to reach consumers who have no desire to blend in with the crowd, but who value quality and who love adventure and freedom.

Africa’s soul is at the core of everything we do: the colour, the rhythm, the expression, the zest for life, the warmth, the attention … If that appeals to you, join our tribe!

The AFFASO team