AFfrican FAbric SOul, House of African prints.
AFFASO garments are created based on the heritage of wax prints, originally Indonesian but nowadays fully embraced by and evolved according to African fashion. Iconic in meaning, storytelling and with an individual expression. These are the values which AFFASO offers in each and every shirt. By wearing it you will be inspired by its very soul.
‘The legacy of physical artefacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations.’
AFFASO print designs are based on wax prints with a rich heritage, carefully kept and treasured in our archives. The prints are unique and in some cases more than a century old. The prints have a meaning and a story to tell.
All of our AFFASO designs and their stories are part of a cultural heritage that has been passed down through generations and we passionately believe that this legacy should be preserved and presented to a global audience. Today, AFFASO is using new digital techniques to bring these historic wax prints back to life
COMFORT FIT & FEEL
AFFASO shirts are made with high quality cotton cloth for a luxurious feel. Minimal Ironing as required.
The wax print manufacturing process is an art-form rather than a science. From the imagination of the original creative designers, the expert engravers, wax print and colour technicians to the master hand-blockers, each stage requires the highest degree of craftsmanship. The finished product is nothing less than a masterpiece, to be worn, enjoyed and admired.
AFFASO uses a digital printing technique, a process of printing digital-based images directly onto high quality cotton cloth.
This gives us the advantage of:
– Small batches
– No over-production
– Control on waste
– Keeping the unique “perfect imperfection”
– Rich heritage on high quality fabric
Our African print designs originate from Indonesian batik where one finds the roots of wax techniques. “Perfect imperfection” is a print design with a flaw that is so attractive that it no longer appears as a flaw and becomes iconic because of its uniqueness.
No huge seasonal collections, no sales, no waste. We keep our offer limited and produce in a small family owned factory.
On our website pictures and details are available. Our investment in quality will allow our customer to use our shirts for a long time.
Wax prints are part of a nonverbal way of communication in Africa allowing them to carry their message out into the world. Some wax prints can be named after personalities, cities, building, sayings or occasions. Each design and colour can reflect local traditions and symbols such as the tribal, marriage and social status of the wearer.