Communication through cloth

Wax print fabrics are associated with African culture because of their tribal patterns and motifs. Each design and colour can reflect local traditions and symbols such as the tribal, marriage and social status of the wearer.

Textiles around the world have always offered a means of communicating the most subtle and complex of messages through colour, patterning, materials, inscriptions and the ways in which they are worn or otherwise displayed. However only on the African continent, with its extraordinary diversity of people and cultures, has the practice of communicating through cloth become such a refined and subtle artform.

CHIEF’S SPECIAL: wear it like a Chief! 

This beautiful pattern features a character resembling the Ashanti Stool of Kingship. The character is inscribed on a green squared stone. It was said that this golden Stool symbolised the unity of the chiefs and their people. The holy Stool is viewed as a gift from god. Therefore wear this special shirt as a chief: with dignity and grace.

Detail Chief's Special Chiefs special shirt

Dior Cruise collection 2020
Dior presented it’s Cruise collection 2020 designed by artistic director Maria Grazia Chiuri proposing a dialogue between the Dior wardrobe and African fashion. The power of print as an universal fashion language.

AFFASO is the place to distinguish your personal identity. Based on the heritage of wax prints originally Indonesian but nowadays fully embraced by and evolved to African fashion. Iconic in its meaning, storytelling and individual expression.

Bringing unique colorful prints back to life, together with the old and new stories that go with them. We are inspired by vintage African wax prints. Every single design comes with a message, a story –a narrative that is both exotic and contemporary. These stories are so inspirational that we feel a strong urge to pass them on.

Africa’s soul is the core of everything AFFASO does: the colour, the rhythm, the expression, the zest for life, the warmth, the attention …

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